What makes a useful logo?

A logo needs to work beyond a large screen. Simplicity and versatility make the difference.

Start with the business

A useful logo reflects the character of a business and helps people recognize it. Before choosing a color or a symbol, define the audience and the message you want to communicate.

Test it at a small size

A detailed design may look impressive on a poster but become unclear on a business card. Check the mark in small sizes and in a single color.

Prepare the right files

Keep a vector version for print and a transparent image for digital use. A small set of color, spacing and typography guidelines helps keep future materials consistent.